INTERNET MARKETING BOSTON .COM
Q: A complete small business website for only $395.00? What’s the catch?
A: Technology and software continue to change. By using industry standard development tools and partnering with leading hosting and domain management companies we are able to create affordable custom websites for restaurants with no monthly fees. Starting in year 2, you pay a single annual hosting invoice of $60
Q: What would my website look like?
A: Since we custom design each site, its impossible to show you templates. We select colors that match other marketing materials or logo’s that you already have, we use fonts that are easy to read, we write text for each page based on your keywords and key phrases, we add your logo, pictures of your products, people or facilities as well as stock photos representative of your business.
This website - www.internetmarketingboston.com is an example of what your custom design website might look like. This site is larger then our internet marketing package website, but, in general, your site would follow the same guidelines. We believe in clean, simple, easy to navigate sites.
Q: What are the basics of marketing web design?
A: As discussed above and here, consumers like sites that load quickly and are easy to navigate. In addition, the following components are critical to developing websites that score well in search engine results:
Title Tags
Alt Tags
Key words in text
Key phrases in text
Proper amount of text
Proper text to key word ratio
Key word or key phrase placement at page, paragraph and sentence level.
Link text
External links
Q: What are other features of small business marketing on the internet?
A: Other internet marketing techniques include e-mail marketing, CPC advertising (key word buys in Google or Overture), Internet Marketing Boston .com can provide all of these additional services.
Q: I have a listing in a on-line directory or online yellow pages, isn’t that enough?
A: No, for two reasons. The major search engines operate based on very complex algorithms that essentially estimate the applicability of a web page to a particular key word. These formulas are constantly being modified to provide more accurate search results. Current trends towards localization suggest that the “directory traps” will lose position as more geographically accurate listings are added. Call us to talk about the move towards localization. The second reason is less complicated. Directories put you right next to all of your competition, forces your listing into a standard format and will not (as far as we know) optimize your particular listing for search engines. We encourage our clients to have as many listings (which create external links to your website as possible) but we would not recommend depending on a directory as your sole internet marketing focus.
Q: I have a website already, why would I want to work with internet marketing boston .com?
A: We often work with companies who have existing websites that are not scoring well in search engines. We can leverage your existing website by linking it to a new site that WILL score well in the search engines or we can prepare an ‘action plan’ that will allow you or your developer to dramatically improve your search engine ranking.
Most major companies, government organizations and entertainment companies have multiple websites. Consider multiple small websites that highlight specific products, services or geographical markets. Call us at 877-7- WEB NOW to discuss how we can help you.
Q: How popular is “Boston” as an internet search term?
A: There are over 1 million monthly searches for ‘Boston’. Call us at 877-7-WEB NOW or use this form for a free report showing how many searches there are for your business.
Need help fast? Call us at 877- 7 WEB NOW or use contact form here
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